Is this the future of music?

Blackout Crew - Put a Donk on It.

Is it a joke? Is it serious? Does it matter?

The other song they have going, Bbbbounce, is pretty much generic crap. But this thing just seems to be so much more than a catchy summer song. Sure, over the weekend, several of us were referring to it at the pub. And it did get stuck in my head for no reason this morning.

At first I thought it was just another video that we'd see on the low-rent end of Sky's music channel selection. But then I started seeing references to it all over the place. It was donks-aplenty in internet land.

I'll know it's gone too far when they start selling stuffed donks at Xmas.